Description

  • LaSalle was a medium priced car offered by the Cadillac division of GM.
  • It was originally inspired by the stunning Hispano-Suiza.
  • In 1931, seven body styles were offered by Fisher and five custom styles by Fleetwood.
  • 1931 Series 355 Cadillacs and Series 345-A La Salles were almost identical mechanically and shared styling elements.

Story

Story

Described in a 1931 LaSalle sales brochure as “the first Cadillac car in the medium price field,” the LaSalle was originally inspired by the sensationally-styled Hispano-Suiza in 1924.  At that time, designer Harley Earl was invited to submit design proposals to the new Cadillac president, Lawrence P. Fisher.  The first LaSalle was introduced in 1927 and initially served as a pace-setter for Cadillac.  When the stock market crashed in 1929, LaSalle sales began to dwindle and, after its initial glory, the auto never again regained the popularity it enjoyed when first introduced.

LaSalles in 1931 were offered in seven body styles by Fisher and a five-style custom line by Fleetwood.  The 1931 Series 355 Cadillac and Series 345-A La Salle were almost identical mechanically, as the LaSalle’s V-8 engine was the same as the engine used in the 1930 Cadillac.  Cadillac and LaSalle also shared styling changes on 1931 models, when ventilator doors replaced hood louvers and radiators were covered by a chrome-plated screen.

The last of the LaSalles was produced in 1940 and Cadillac’s “medium-priced” auto ended as it began, with innovative styling.

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