Description

  • To compete with Ford, Chevrolet completely redesigned its line in 1933.
  • Production in 1933 doubled over 1932.
  • The New Master Series CA was a big success.
  • This is a rare phaeton body style (an open body typically without roll-up windows).

Story

Story

Although America was in the depths of The Great Depression, Henry Ford introduced his newest creation, the Ford V-8 in 1932.  The new Fords were so well-received that Chevrolet simply could not compete.  Faced with decreasing sales, Chevrolet completely redesigned its automobiles for 1933 and introduced the Master Series CA.  The result was phenomenal.  1933 Chevrolet production figures topped 600,000 vehicles, nearly double 1932 results.

While Chevrolet still maintained its 6-cylinder engine, styling changes for the 1933 Chevrolet Master Series CA included a “V” shaped chrome radiator grille, skirted fenders and a hood with three ports on each side.  Mechanical changes included a new vacuum spark control and a starter that was operated by the accelerator pedal, the “Starterator.”  The carburetor, intake manifold and exhaust manifold were improved, which nearly doubled gasoline mileage.  New accessories included a defroster, a radio and bumper guards.  This 1933 Chevrolet Master Series CA is a rare car as only 543 phaeton body styles were produced.

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