Description

  • The Super DeLuxe featured a bathtub design, and chrome rims and the cormorant hood ornament came as standard equipment. 
  • In 1950, Packard was the only survivor of the first New Auto Show in 1900.
  • In 1950, it was the only U.S. auto maker able to celebrate a 50th Anniversary.
  • After WWII Packard struggled to survive and production ended in 1958.

Story

Story

The Super DeLuxe, like this model, featured chrome wheel rims and cormorant hood ornaments as standard equipment.  The bathtub design, egg crate grilles and rear beauty panels were carried over from the 1948 model.  (When this Super DeLuxe was donated to the Museum it had extremely low miles – only 16,000.)

In 1950, Packard was the only survivor from the first New York Automobile Show in 1900, and the only American auto maker able to celebrate a Golden Anniversary.  However, sales plummeted that year. Packard had been one of the premier automobiles in the United States and the company’s crown jewel was the Packard Factory, a 3.5 million square-foot complex sprawling across 35 acres. Unfortunately, during the years following WWII, Packard struggled to keep pace with the “Big Three” automakers, Chrysler, Ford and General Motors. Among other issues, Packard had given up its luxury line in favor lower-priced models.  

In 1954, Packard merged with the financial struggling Studebaker Corporation in an attempt to broaden product offerings. Packard closed its Detroit factory in late 1956 and moved production to South Bend, Indiana, but failure was eminent. The last Packard rolled off the assembly line in 1958.

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