Description

  • Available by mail-order in the Sears Roebuck catalog, 1952-1953.
  • Came with a 90-day guarantee.
  • Design is an offshoot of Henry J cars.
  • Design was too compact and simple for the post-war buying public.

Story

Story

Sears, Roebuck & Company, the most famous mail order company in the United States, included the Allstate car in their sales catalog in 1952 and 1953.  It was not the first time Sears had marketed vehicles.  From 1908 to 1912, Sears sold a variety of motorized high-wheeled carriages and buggies, but by 1911 few motorists were happy with a top speed of 25 mph and a horseless carriage appearance.  Sears’ next venture into vehicle sales was the Allstate, an offshoot of the Henry J, both built by the Kaiser-Frazer Corporation.

The Allstate 2-door sedan model could be ordered in the standard or deluxe form with either a 4- or 6-cylinder engine.  Sears’ own brand of tires, batteries and spark plugs were used.  The Allstate carried a 90-day guarantee.  The tires were guaranteed for 18 months and the battery for 2 years.  Among the many available options were a radio, heater, cigarette lighter, directional signals, oil filter and overdrive.

The Allstate was a little ahead of the times, as it was considered a “compact” car.  It was not well received by a postwar buying public wanting big automobiles.  Only 2,363 Allstates had been sold when Sears cancelled the contract with the Kaiser-Frazer Corporation in July 1953.

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