Detroit has hosted an auto show for over a century. For the first several decades of its existence, however, the show’s focus was strictly regional. Then, in 1987, a visionary group of auto dealers within the Detroit Auto Dealers Association (DADA) asked a bold question: Why not make the event truly international in scope? Achieving this objective within only a few years’ time, the North American International Auto Show (NAIAS) pursues a vision of continually redefining what it means to be an indispensable international event. To achieve this goal, the NAIAS continually introduces bold new ways to enhance attendees’ experiences and deliver exceptional value to media, industry and the public.